M. Asam® – Beauty is our Tradition – since 1963 –
A History of Success
Ingrid and Erich Asam established the traditional cosmetics company Asam. Since then, distinguished dermatologists, scientists and chemists have been researching new ingredients, especially those made from grapes, with the aim of using them in innovative skin care products.
Germany's first system for the production of OPC, cold-pressed grape seed oil, grape cell water and resveratrol was established by the Asam family in Landau in the state of Palatinate. The grapes are grown in the family's own vineyards, freshly harvested each year and processed in the company’s system for making anti-aging ingredients.
After ten years of in-depth research on the way in which grapes prevent skin aging, Mirjam and Marcus Asam established their own M. Asam® cosmetics range. Their first skin care range, VINO GOLD®, is based on the knowledge of the anti-aging effects of grapes.
For the first time, Mirjam and Marcus Asam presented their VINO GOLD® skin care range to a wider public. Together with their sales partner – the Munich-based teleshopping channel HSE24 – they embarked on a unique road to success.
Mirjam and Marcus Asam launched their M. Asam® range of skin care products in the USA for the first time. The major US teleshopping channel HSN was thrilled to find that these skin care products "Made in Germany" proved to be so popular.
VINOLIFT®, another luxury skin care range, was born. By VINOLIFT® liposomes act as a transport system for effective penetration of the key ingredients into the skin. The encapsulated technology results in a delayed release of the ingredients where they are needed.
AQUA INTENSE® was developed, a fragrance free moisturizing range based on the patent pending M. Asam® hyaluronic acid complex. The special Moisture Recharge Complex – consisting of high-molecular and low-molecular hyaluronic acid, liposomally encapsulated hyaluronic acid and escin – has been proven to penetrate into the skin more deeply than conventional hyaluronic acid, supplying it more intensively with moisture and counteracting the decomposition of the skin's own supply of hyaluronic acid.
M. Asam® is now represented in many other countries such as the UK, France, Turkey, Canada and Asia (Taiwan, Hong Kong).
Munich – the development and research laboratory was extended.
Every day, new formulations are created here, the extensive and important task of quality assurance is fulfilled and scientific proof of the effects of key ingredients is documented. Skin compatibility tests carried out by external dermatological institutes are controlled and evaluated here.
Launch of the high-concentration vitamin series PURE VITAMINS, the ingredients of which are among the most researched anti-aging ingredients. The simultaneous use of the vitamins retinol (vitamin A), stabilized vitamin C, vitamin E, vitamin B3 and provitamin B5 follows the recommendations for dermacosmetics ("Dermacosmetics against skin aging") published by the Dermapharmaceutical Association.
The start of DORMA CELL – a high-quality skin care concept with IBR-Dormin® (obtained from dormant daffodil bulbs). This key ingredient puts cells into a resting state, thus slowing down cell division and delaying the aging process of the cells.
The family-owned cosmetics production facility has been extended since M. Asam® was established. New development laboratories, production halls and a new, modern logistics center were constructed on a surface area of more than 10,000 m2 in Beilngries/Altmühltal, Bavaria. The new office complex, housing all employees in the Purchasing, Administration, Sales, Marketing and Executive Divisions, was completed in 2011.
A new M. Asam® milestone!
Starting June 18th Mirjam and Marcus Asam launched the M. Asam® cosmetics brand on QVC, Germany's leading teleshopping channel.