In our capacity as private company, the M. Asam® GmbH, we are subject to the Federal Data Protection Law (BDSG) and the German law on telemedia (TMG). For this reason it is not simply our obligation, but even more our personal concern to inform you about the personal data we collect, process and use. This way you can feel secure about the internal handling.


Basically it is possible to visit our online-presence without disclosing your identity. But if you wish to use any of our services, for example the shop, it is necessary to collect process and use your personal data. This is to avoid misapplication but also to simply be able to handle your order or answer your questions. It is your free decision, whether you enter personal data or not.

Personal data

Personal data is information, used to find out your identity. It includes information such as your real name, address, postal address, telephone number. It does not include information which is not directly related to your real identity (for example, favorite webpages or number of visitors to a site).

When you access our site, our servers will store data for backup purposes which may enable identification (e.g. IP address, date, time and pages visited). There is no individual-related utilization. We reserve the right to evaluate anonymous data for statistical purposes.

Passing on personal information to a third party

We use your personal information in case of product orders only within the company M. Asam® GmbH as well as the connected enterprises. We will not share your data with a third party without your explicit consent. However, to the extent that we are obligated by law or the courts, we will release your data to the appropriately authorized places.

The postings in our discussion and comment forum are accessible for everyone. You should examine your contributions before publication carefully whether they do not contain data, which are not intended for the public. But it is possible for us to use individually selected articles posted in this forum to present in the internet or use for broadcasting, TV and print media. You must be aware the fact that your contributions could become available worldwide through the technology of searching tools, without the use of our website. In the case of foreign providers, it can often be impossible to ensure the deletion or correction of such entries. There is no commitment to the company M. Asam® GmbH to ensure a cancellation.

Right of withdrawal

If you have provided us with personal information, you can request that we delete your data at any time. Data for invoicing and accounting purposes will not be affected by a cancellation or deletion.

To request a cancellation you can use the appropriate feature in our newsletter or in our online shop. Or you can contact us in writing or by e-mail ().


Cookies are tiny text files currently used by thousands of websites to be able to present an individually designed, user- and search tool friendly website. This enables for example the feature to “stay registered”.

Most of the browsers are set to accept cookies automatically. However, you can deactivate this function or set your browser to inform you when a cookie is being placed.

Even if Cookies are offered, all available pages may be accessed without insertion of cookies. If Cookies are activated these will be automatically deleted as soon as you leave our website and your browser is closed.

You can find further information on the website of the Federal authority for information security.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you give your consent to the data which is collected about you being processed by Google in the manner described above and for the purpose which is stated above.


Our online service contains links to other websites. We cannot guarantee that the operators of these sites adhere to the data protection regulations. You connect to these pages at your own risk.

Amendments rights

We reserve the right to change these guidelines at any time, keeping in mind the data protection provisions. You will be informed about any changes.