QVC has been broadcasting in Italy since 1 October 2010 with 17 hours live each day, seven days a week, 364 days a year: it is the only television in Italy with so many hours of live programming so far.

Almost from the very beginning, since 2011, M. Asam® has been sold on QVC Italy, located in Brugherio (MB) near Milan.
Present on the Internet with the website QVC.it, where shoppers can find the entire catalogue of products sold on the channel, QVC Italia has created a veritable community around its Facebook page.


QVC and its social commitment: QVC informa is a space in its channel programming devoted to information, dissemination and sensitization on topics of collective interest. One-minute informative spots are transmitted each hour of the day.
QVC has thus far hosted non-profit organization and associations like the Breast Cancer Foundation, Help the Children, O.n.d.a., Avis, Dynamo Camp, Enpa, Make a Whish, Doppia Difesa, FAI, CIAI, Susan G. Komen, Auser, and ABIO.


QVC Italia has its HQ in Brugherio (MB): 15,000 m2 accommodating the TV studies with recording and broadcasting systems in line with the most advanced standards and technologies, as well as its own contact center.
The staff of QVC Italia, led by Steve Hofmann, CEO QVC Europe and CEO QVC Italia, consists of 550 people, focused primarily on broadcasting, merchandising, and customer service. The investment for the launch was € 65 million.


Birgit is Marcus and Mirjam’s sister-in-law and has accompanied M. Asam from the very beginning of its TV presentations in Germany since 2003. In 2008 Birgit officially joined the M. Asam team and has been presenting M. Asam® at Ideal World ever since. Since December 2013 Birgit also presents M. Asam® at QVC Italy.

Birgit shares a passion with Marcus and Mirjam for wonderful skin care and great design. She supports our M. Asam team in product development, marketing and PR as well as helps build fantastic offers with new ideas and optimize on air support. Her energy and enthusiasm for M. Asam® continue to help our brand grow internationally.

When Birgit isn’t presenting she enjoys yoga, traveling and spending time with her two young children.

Birgit Teske